| Right in
the foothills of the Himalayas lies the Queen of Hills, Shimla- the
capital of Dev Bhoomi [Abode of Gods] Himachal Pradesh.
Also known as the fruit basket of India, the region in and around
Shimla happens to be a leading producer of fruit based products
like Pickles, Juices, Jams and lately, Wines. Minocha Industries
made its humble beginnings from here in 1991. It was established
as a small scale unit by Mr. Girish Minocha, his wife Mrs. Sonia
Minocha, his father Mr. Ashwani Minocha and his uncle Mr. Ashok
Minocha.
Mr. Girish Minocha, CEO, is an engineering graduate from the Delhi
College of Engineering. Along with his analytical mind, he is an
astute observer of trends and spot on in eying an opportunity! This
was the major reason he dreamt this dream- Minchy’s. His extensive
experience with sales and marketing helped him in establishing a
foothold in the foothills, so to say!
Minocha Industries has a wide array of products, ranging from fruits
juices to pickles and lately, wines.
Read more about this in Economic
times.
Minchys is the Trade name for the exotic fruit juices/RTS beverages,
Fruit Drink Concentrates, Jams and squashes.
Some of the most exceptional pickles are also promoted under this
brand name. Mrs. Sonia Minocha is constantly innovating and enhancing
the pickle section. The pickles are totally non-commercial in nature
and use exclusive home recipes, passed on from the grandma’s
kitchen to the granddaughters.
Pioneers in the Fruit Wine Industry of Himachal Pradesh, Minocha
Industries are also engaged in manufacturing premium quality of
fruit wines. WONDER WYNE is the brand name we have chosen for marketing
our product. Though the plant is small, it receives technical support
from Germany, Portugal and Australia.
Our U.S.P is the maintenance of our unsurpassed Quality and to
give a value for money to our consumers. We believe business is
meant not just for profit, it demands excellence in the product
for complete satisfaction of the patron!!
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